The Jobs-to-be-done Framework

Figuring out what problems you are solving can be hard. It may help to think about what “job” you are “hiring” a product to do instead. This way of thinking was first popularized by Clayton Christensen in his book The Innovator’s Solution. JOBS-TO-BE-DONE FRAMEWORK Clayton Christensen Institute defines it as: “The jobs-to-be-done framework emerged as a helpful way to […]