Identifying existing alternatives
So, you have identified, listed, and described your customer’s top 3 problems through structured Problem Interviews. Now your next step is to assess how are your customers solving those problems today – or in other words identify the existing alternatives. Ash Maurya writes: Your true competition is NOT determined by who you think they are, but who […]
Broadcast – the story of Twitter
Even the birds up on the trees know that Twitter was launched in 2006 and that today it is one of the leading social networks worldwide with about 320 million active users. However, few of us know that Twitter was launched as a pivot of the podcasting company Odeo. We’ve already written about pivots, but as the […]
The Jobs-to-be-done Framework
Figuring out what problems you are solving can be hard. It may help to think about what “job” you are “hiring” a product to do instead. This way of thinking was first popularized by Clayton Christensen in his book The Innovator’s Solution. JOBS-TO-BE-DONE FRAMEWORK Clayton Christensen Institute defines it as: “The jobs-to-be-done framework emerged as a helpful way to […]
Lean Startup Machine
Trevor Owens, CEO and Founder, describes Lean Startup Machine as a start-up boot-camp that follows a rigorous process, bringing some of the best start-up mentors in your community to come and coach you over a three day period. They provide more detailed explanation on their CrunchBase profile: “Lean Startup Machine is the world’s leading bootcamp on Lean Startup methodology. […]
Blast from the past: Facemash
Before creating and growing Facebook into a social networking behemoth it is today, with more than 13 000 employees and over 1 billion active users, Mark Zuckerberg invented Facemash. HARVARD’S AM I HOT OR NOT? Facemash, described by The Crimson as Harvard version of the Am I Hot or Not?, allowed users to rate the looks of students by placing two […]